Résultats d’étude sur l’usage moyen du web par les Américains

The Pew Internet Project has released a report detailing the search habits of Americans, and they confirm what many of us already know: Internet search has become a part of daily life for many people, to the point that it is challenging the dominance of Email, the web’s longstanding killer app.

répartition de l Usage journalier du web par un américain moyen en 2008

répartition de l' Usage journalier du web par un américain moyen en 2008

According to the study, nearly 50% of internet users use search engines like Google or Yahoo on a daily basis – substantially more than the number of people who check news (39%) or the weather (30%). While search still falls behind Email use, which holds steady at 60%, it is showing significantly more growth. In the six year span between January 2002 and May 2008, search use increased by 69%, while Email use grew only 15% during the same period.

It’s important to note that this data pertains only to usage on a “typical day”. 90% of web users use a search engine at some point over the course of a month – a figure that has held relatively constant over the years. But as search engine accuracy has improved, more people are turning to them for their day to day information instead of traditional tools like bookmarks and homepages.

lu dans http://www.techcrunch.com/

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This entry was posted on Jeudi, août 7th, 2008 at 17:25 and is filed under stratégie internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Résultats d’étude sur l’usage moyen du web par les Américains

Posted on août 7th, 2008 by webetoiles
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The Pew Internet Project has released a report detailing the search habits of Americans, and they confirm what many of us already know: Internet search has become a part of daily life for many people, to the point that it is challenging the dominance of Email, the web’s longstanding killer app. According to the study, [...]

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